Elevating Our Guest Experience with Low & No Alcohol Training

At Cheshire Cat Pubs, we’re always looking for ways to enhance our guest experience, and our recent Low & No Alcohol Training Session is a perfect example of that commitment. Last week, we brought together all of our Beer, Spirit, and Wine Champions for a day packed with learning, tasting, and collaboration.

The session, designed to prepare our teams for the festive season and Dry January, focused on equipping them with expert knowledge about some fantastic low and no-alcohol options. We were thrilled to host an incredible line-up of suppliers who shared their products and insights. The session gave our champions a chance to deep dive into the production processes, flavour profiles, and perfect serves for some of our incredible products – Wild Idol, Zonin, Lucky Saint, Guinness Zero, Seedlip, Tanqueray 0.0, Captain Morgan Zero and Everleaf. More importantly, it highlighted how much care and thought goes into creating these drinks, ensuring our teams can share that passion with our guests.

For our designated drivers, guests cutting back over Christmas, or anyone joining the Dry January movement, we’re ready to provide exceptional, thoughtful drink options. This training helps us ensure that every guest feels considered and catered to, no matter their preferences. Our champions left the session energised, knowledgeable, and eager to pass on what they’ve learned to their teams. This knowledge will elevate the guest experience in all our pubs, ensuring that everyone can enjoy the festive season with an outstanding drink in hand.

We’re proud of the hard work our champions put in and grateful to the amazing suppliers who helped make it happen. Stay tuned for more updates as our teams continue to raise the bar in delivering exceptional experiences. Cheers!